Design duo David Neville and Marcus Wainright of Rag & Bone, in my opinion, can do no wrong, especially regarding their Spring/Summer 2013 ad campaign.  Set in the green luscious pastures of Southrop, Gloucestershire, in the Cotswold, which dwells in the south-west region of my home country in merry ole England—not too far from my hometown.

Kate Moss

Kate Moss wearing neon green leather Monaco jacket.

The campaign features one true Brit—Kate Moss, who looked perfectly natural, at ease and comfortable in the shoot—shot by photographer Alasdair McLellan, and produced by Laird+Partners.

Rag & Bone Spring 2013

Wearing a white Jefferson blazer, white Winchester shirt, white Betty top, with a black Moto pant, and black Fender platforms.

Wearing a mixed stripe Jefferson blazer, a white perforated Winchester shirt layered on top of a blue stripe mandarin shirt, with black leather Dakar pant, and black Sigi platforms.

Wearing a mixed stripe Jefferson blazer, a white perforated Winchester shirt layered on top of a blue stripe mandarin shirt, with black leather Dakar pant, and black Sigi platforms.

Marcus Wainright shared, “We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage.”

The print campaign will appear in spring issues, such as The Paris Review, Self Service (love this mag.), Vanity Fair and select International Vogues. Personally, I will be on the watch-out for the exclusive video. BTW…love that white Jefferson blazer!