Maxine Morgan Trowbridge: After studying fashion design at the London College of Fashion, Max began her career as a designer for British fashion house Mansfield in the early ‘90s, a collection coveted by Princess Diana and Princess Anne. Upon her arrival to the States, she segued her fashion and luxury career into media with a position at Ocean Drive magazine in Miami, working closely with founder Jerry Powers. After moving to Dallas with her husband Ben, Max founded online fashion magazine PinkMemo.com in 2007, an early pioneer in the digital/blogging space with editions in New York, Los Angeles, Chicago and Dallas. In 2012, with the debut of national luxury publication Du Jour magazine, Max contributed as the Dallas editor. Thereafter joining the team at PaperCity magazine, Max managed the Dallas-based office as the Dallas editor-in-chief and group director—working closely with magazine founder Holly Moore and the Houston team. After a two-year tenure, Max changed her role and now serves as editor-at-large.
An avid contemporary art enthusiast Max has served on the board for the Dallas Contemporary since 2008—recently completing a two-year tenure as the president of the board. Actively involved in philanthropic work within the community, Max served as gala chair for MTV RE:DEFINE, an art auction hosted by the Goss-Michael Foundation benefiting the MTV Staying Alive Foundation and Dallas Contemporary in 2017 and 2018 raising just under $5M.
In 2014, Wade College honoured Max with a “Distinguished Achievement Award” for contribution to the fashion and lifestyle industries. In 2008, Max was honoured as a “Rising Star in Fashion Communication” by Fashion Group International of Dallas and then served on the board for five years, as treasurer and as co-chair for the “Night of Stars” annual gala in 2011, 2012 and 2015.
JustMax shares a collection of personal notes from life experiences, curated from fashion, art, travel and social events. Past interviews include Zac Posen, Prabal Gurung, Donna Karan, Viktor & Rolf, Mario Testino, Dita Von Teese, Amber Venz, Nasiba Adilova, Helmut Lang, Ian Davenport and Bruce Weber and Johnson Hartig of Libertine. If you would like to write a note, send it to Max. Pip, pip!