Maxine Morgan Trowbridge: After years of contemplation, 2020 was the year for Max to return to fashion design. With much planning in 2019, the beginning of a new decade established a career-long goal to launch a meaningful business that cohesively combines art and fashion while doing good. Eve & Max is the culmination of years of experience, founded with a conscious ethos to reimagine the lifecycle of fashion, and to embark on a journey towards a sustainable, and socially-conscious business.
Also the co-founder of Artrinity, Max partnered with friends Joyce Goss and Kenny Goss in 2019 and formed Artrinity. An art-focused endeavour, Artrinity is a collective of contemporary art projects that connect and inspire art enthusiasts. In 2020, Artrinity raised funds through an exhibition, Postcard of Positivity during the Pandemic, benefitting Artists Relief, a coalition of national arts grantmakers that launched in April 2020 to distribute $5k grants to artists facing dire financial emergencies due to COVID-19. Debuting her first curatorial experience at the end of 2019, Max worked with L.A.-based graffiti artist RETNA presenting his solo exhibition at The Goss-Michael Foundation as the debut pop-up exhibition for Artrinity.
To date, Max serves as an Ambassador for Beyond Capital Fund, a non-profit impact investment fund that supports early-stage social enterprises throughout India, Kenya, Tanzania, Rwanda, and Uganda. And also as an Ambassador for Bryan’s House, a non-profit that serves children with special needs through education, health, advocacy and social services.
An avid contemporary art enthusiast Max served on the board for the Dallas Contemporary for 10-years—recently completing a two-year tenure as the president of the board. Actively involved in philanthropic work within the community, Max served as gala chair for MTV RE:DEFINE, an art auction hosted by The Goss-Michael Foundation benefiting the MTV Staying Alive Foundation and Dallas Contemporary in 2017 and 2018 raising just under $5M.
In 2014, Wade College in Dallas, Texas, honoured Max with a “Distinguished Achievement Award” for contribution to the fashion and lifestyle industries. In 2008, Max was honoured as a “Rising Star in Fashion Communication” by Fashion Group International of Dallas and then served on the board for five years, as treasurer and as co-chair for the “Night of Stars” annual gala in 2011, 2012 and 2015.
After studying fashion design at the London College of Fashion, Max began her career as a designer for British fashion house Mansfield in the early ‘90s, a collection coveted by Princess Diana and Princess Anne. Upon her arrival to the States, she segued her fashion and luxury career into media with a position at Ocean Drive magazine in Miami, working closely with founder Jerry Powers. After moving to Dallas with her husband Ben, Max founded online fashion magazine PinkMemo.com in 2007, an early pioneer in the digital/blogging space with editions in New York, Los Angeles, Chicago and Dallas. In 2012, with the debut of national luxury publication Du Jour magazine, Max contributed as the Dallas editor. Thereafter joining the team at PaperCity magazine, Max managed the Dallas-based office as the Dallas editor-in-chief and group director—working closely with magazine founder Holly Moore and the Houston team. After a two-year tenure, Max changed her role and now serves as editor-at-large.
This personal blog shares a collection of personal notes from life experiences, curated from fashion, art, travel and social events. Past interviews include Zac Posen, Prabal Gurung, Donna Karan, Viktor & Rolf, Mario Testino, Dita Von Teese, Amber Venz, Nasiba Adilova, Helmut Lang, Ian Davenport and Bruce Weber and Johnson Hartig of Libertine. If you would like to write a note, send it to Max. Pip, pip!