A melting pot of International style hit The Plaza at Preston Center, Wednesday evening with Kira Plastinina celebrating the opening of her flagship boutique: LUBLU by Kira Plastinina—LUBLU means “I love” in Russian.
The young, talented Russian import, and SMU grad shared the evening with hosts: Nasiba Adilova, Anna-Sophia van Zweden, Jessica Nowitski, Laura Noble, Bradley Agather Means, Tanya Foster, and Lucy Wrubel—sans turntable, that rocking task was bequeathed to New York DJ Hannah Bronfman.
The packed boutique included over thirty Russian friends visiting Dallas for the grand opening along with N.Y. guests, such as Annelise Peterson from Net-a-Porter.com, Harpers Bazaar Editor Joyann King, and Claire Distenfeld—all were enamored with the Fall 2013 collection.
So who is Kira Plastinina—one thoroughly modern maven with serious plans to conquer the globe with her fashion empire! Kira Plastinina, her eponymous fast fashion collection, is sold in 450 stores across the globe, but the LUBLU collection targets the designer market, also sold via online trunk show behemoth Moda Operandi. The Dallas boutique is the first store in the U.S. market, with an e-commerce site launching in September.
When you visit the boutique watch the Fall 2013 campaign video, shot by photographer Tommy Ton. It’s behind the wrap desk and features brand ambassadors such as Miroslava Duma, former editor at Harper’s Bazaar Russia and founder of Russian fashion online site Buro 24/7, Russian bestie Nasiba Adilova also of Buro 24/7, along with Dannijo sisters Danielle and Jodi Snyder, former model and blogger Candice Lake, Claire Distenfeld owner of NY boutique Fivestory, and Dallas’ very own art lover Jessica Nowitski. Oh, and yes you will also find The Man Repeller!
Kira is one talented and very driven designer who shared a little global domination with me…
Max: When did you decide to become a fashion designer and why?
Kira: I grew up with a real love for fashion and clothing starting with my paper dolls as a young girl. My love for fashion on grew as the years went on. The more I immersed myself in it – and the process of designing – the more I fell in love with it. I can honestly say that I really enjoy all aspects of designing – from the prints to the cut, and the fit…. They only thing I enjoy more than designing is seeing a woman feel good in wearing LUBLU.
Max: What is the inspiration behind your fall collection?
Kira: The Fall/Winter 2013 Collection is a mix of contradictory styles, prints and fabrics, which has created undoubtedly sophisticated and desirable looks. The new collection is enhanced by what I like to refer to as “fashion controversy.” I have created opposites that do not contradict, but rather complement each other. Luxury is balanced by minimalism, and classic prints are modernized by digital technologies. The prints are very important in this collection. Taking something and making it digital, yet feminine was great fun creatively speaking.
Max: What are you future goals for LUBLU?
Kira: Short Term, I want to strategically grow the brand in the US market. It’s important for that as the brand grows, and as more US women are wearing LUBLU that I continue to understand our core customer, and that I can evolve with her, while still staying true to LUBLU as a brand. While long term, I see LUBLU having continued success as an International brand. I’d like to see LUBLU continue to expand to new markets and areas around the globe. That can come in time, but, for now, my immediate focus is the Dallas market and the launch of LUBLU e-commerce in September. I’m especially excited about making LUBLU accessible to women around the country.
Max: What is you must-have accessories for fall?
Kira: I love finding a unique statement piece whether it is a handbag or shoe that you can pair with everything from jeans and a tee to a night out. It still has to fit into my mantra of feminine, daring and savvy, but doesn’t have to be equal parts of each. I do like to mix things up!
Max: Who inspires and motivates you?
Kira: I find my inspiration in everyday experiences from nature to music to art. As I think it is with all creative people, some of the best ideas kind of just find you. You’ll see something that catches your eye, or you stumble upon something plain that’s presented in a non-traditional way, and it just sparks your imagination! I also am inspired by my female friends and customers that I have met around the world, I feel very connected to today’s young women and feel inspired by the same things that move her.
LUBLU by Kira Plastinina: 8383 Preston Center Plaza, suite 180, Dallas, 75225. Visit: LUBLU.