Style: A hard hat is not my usual weekend attire, but when my friend Brian Bolke president and co-founder of Forty Five Ten asked to meet downtown for a rendezvous at the new store while still slightly under construction, I happily traded my Saturday morning yoga pants for safety goggles. I was honoured to get a sneak peek into the luxury flagship store Forty Five Ten on Main Street in the heart of Downtown Dallas before the grand opening event.

Forty Five Ten on Main Entrance

The entrance to Forty Five Ten on Main Street

Watching the hustle and bustle of construction workers, focused on the task at hand, and guided by Brian, I wandered carefully through dust and debris. Listening to every detailed description, he shared emphatically; it was exciting to know that underneath the dark grey brick exterior, Brian would soon reveal a finely curated sensory explosion of fashion, beauty, home and jewelry—a luxury emporium with a total of 37,000 sq. ft. over four floors designed by Droese Raney Architecture.

Within three weeks of my visit, the dust and debris was banished, exposing two captivating entrances, a classic revolving door on Main Street reminiscent of Selfridges on Oxford Street in London, and a motor court driveway on Elm Street with valet, centered around a 25-foot tall kinetic sculpture in stainless steel, titled Lucea by American artist Anthony Howe.

To wit, I would be remiss if I did not mention the latest recruits to this talented team, personally selected by Bolke—vice president of creative and women’s fashion director Taylor Tomasi Hill, and Nick Wooster as men’s fashion director, with loveable interior designer Rob Dailey as the home creative director.

Forty Five Ten Beauty Department

First floor, cosmetics – Malin and Goetz, Serge Lutens, Surratt and Dr. Sebagh

Note, it’s impossible to write about every fascinating element about this store within one post, but here’s my quick recap. You’ll find fragrances, cosmetics, shoes, handbags, and fine jewellery collections showcased on the first floor. New jewellery collections feature Fred Leighton and Monique Péan, all located next to the Copper Bar, which is an intimate champagne bar serving the best of the best, Ruinart, Dom Pérignon, Veuve Cliquot and Moët & Chandon. Stop for some bubbles and perch on copper Washington Skeleton chairs designed by David Adjaye for Knoll—or you can also enjoy coffee and pastries. All exquisitely served on Kelly Wearstler accessories, of course, think acolyte-entertaining platter. On the second floor, for women visit the new shop-in-shops and drool over edited selections of Azzedine Alaïa, Céline, Marc Jacobs and Maison Margiela.

Forty Five Ten on Main womens department

On the second floor, the women’s department

Going up, the third floor, send the significant man in your life to shop the men’s collections and peruse the Berluti shop-in-shop. With new departments such as a bridal registry, china, crystal and silver, you’ll find Baccarat, Christofle, exquisite shades of crystals from Saint Louis, my personal favourite resin side tables and accessories by Martha Sturdy, along with Assouline tomes galore, and stationery and leather goods by Smythson. A new service and a vital one, for that perfect fit—a tailoring shop! Opening in December, the fourth floor will undoubtedly spoil our sense of taste, literally, with a restaurant and lounge space.

Find the brand new, much bigger and better version of its super-stylish self at 1615 Main Street. Congratulations to the entire team, owned by Headington Companies, Forty Five Ten is an incredibly beautiful store and a gem in The Joule’s crown in downtown Dallas.


If you don’t live in Dallas, then shop Forty Five Ten on, a few of my fave picks above.